Often, we don’t understand what it is we truly sell.
On the last episode, we talked about clarity behind your values and priorities. That’s at show 354.StreetSmartWealth.me
What you sell is NOT your company, or your product name; or even type of product.
We sell solutions, experiences a result.
It’s ultimately the “Transformation” that you client is going to experience through your product, service or offer.
So, we start with what the challenge is that they have. What do they need a solution for?
You’ve probably heard, no one goes to the hardware store to buy a drill; They go to buy a hole in wall.
Who is your ideal client? Have you written out the avatar for up to 3 unique profiles? Some of the traits may be the same, but hav ing 3 allows you to speak to a broader audience.
What are their main challenges, obstacles, problems?
Make a list.
Then, what is the solution of transformation that you provide.
What other potential solutions have they tried?
It’s important to know this going in, as it helps you create your content strategy and your positioning around their needs and frustrations.
You can then position your offer around how and why you will be different.
Focusing on my Network Marketing clients and audience, let’s talk about a few:
Skincare - most women have spent a couple hundred dollars on a skincare line that consists of 7-10 steps and products. Sounds great in the store, but not so great in the real life day to day world.
Who has time ion the morning? Who has time at night?
Knowing this, how would you figure out your ideal client and what their biggest challenges are; and finally how you would position your offer.
Let’s talk about SendOutCards, as I have a lot of clients with this company.
It’s not a “Greeting card and gift service” as many will tell me.
It’s a client retention system that allows the business owner to stay top of mind and in touch with their clients and potential clients.
Finally, let’s talk about weight loss for Network Marketing.
Diets don’t work, we know that.
You must get into the mindset of why people overeat; and what’s going on to lead to being overweight.
Learn to sell the value in working with you.
As far as Real Estate, people don’t buy a home; they buy a lifestyle; an experience; and safety, security; good schools and more.
Coaching is growing tremendously, and people are seeking it. Best to niche down so your offer is clear. You don’t want to be talking about relationships and dating if you specialize in weight loss.
Do a Thought Download on the challenges your ideal client has. Write for 5 minutes about everything that comes to mind; no worries about spelling or grammar. Get detailed, as this will help you develop the offer.
Then, you can write out the solution and transformation you offer.
Jackie Ulmer StreetSmartWealth.com ConfidenceDecoded.com