In this episode, we explore when and why people buy from online stores, and why most people don’t buy from a brand after hearing about it for the first time. Strong brands create marketing programs that nurture their prospects and their customers, which will allow the brand to actually develop a relationship with their customer base.
Your host, Molly Elmore, introduces how artisan brands can use marketing funnels to establish familiarity and trust so that when people are ready to buy, they feel comfortable doing so. Too many new marketers lack this understanding and expect everyone who visits their website to purchase immediately.
ABOUT THIS PODCAST
You’re here because you are building, or planning to build, an artisan product business.
Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey.
Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires.
Excited to have you here as you build the artisan business of your dreams.
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