The complexity level of what we need to do in marketing is much greater.
It used to be a world of what message are we going to get to them. Now, you need to connect and keep the lines open so you have two-way communication.
For the first time in advertising (and marketing) history, we are on a two-way street with communication.
Scott Thaler is a marketing and advertising executive who has worked with some of the biggest brands in the world.
In this podcast episode, he talks about how paid, earned, and owned media have to work hand in hand because “people are being bombarded and the platforms are being the gatekeeper” making it harder for brands.
When Scott was with Mattress Firm, they used paid, owned, and earned media, but they NEVER ran the same thing in all three.
So, how do you know what’s working and what’s not?
How do you convert?
How do you ensure marketing is working with sales… and vise versa?
We cover it all in this episode!
