Do you have a music lessons franchise making a racket in your market? Is School of Rock, Guitar Center, Bach to Rock or Music & Arts flexing their corporate muscles? In part II of this 2 part series, I take a look at the marketing messages of 4 music education franchises. Your competitor's marketing message gives you an insight into their strategy. Responding with a similar message or strategy might not be the best approach. Identifying a weakness or vulnerability in their marketing creates an opportunity for you. It allows you to occupy a space in the market that your competitor does not. www.davesimonsmusic.com
