Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results.
They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early and often.
But, this isn't really how winning marketing efforts work. The problem is not the product or service or that the wrong prospects are being targeted.
Instead, it often comes down to timing. With marketing, timing is everything.
Join Michael as he goes deep beneath the surface of successful marketing campaigns and explains how to always be present when your customers are ready to buy.
