Have you heard of 'the Kate Effect'? The one when the Duchess of Cambridge wears a garment or accessory from a brand and, overnight, their business explodes? Well, today we're chatting all about the Kate Effect with founders of Hicks & Brown, Alice & Rosie, who have experienced this first hand.
The Duchess of Cambridge wore one of Hicks & Brown's fedoras just after New Year and Alice and Rosie have barely had a moment to get their breath since then! In this episode, the ladies share all about what it felt like to see the Duchess in one of their hats, what happened afterwards, the highs, a few tricky bits that you might not think about... and how they used to take home homework in the form of card writing to ensure everyone received the true Hicks & Brown experience.
