SYNOPSIS Marketing RV with Ranalli & Volpe pulled up to Monarch Staffing in Springfield, Delaware County, to interview founder, CEO, and Madam Butterfly Laura Kasper about the relationship between recruiting and marketing. Whether you own or run a small, mid-sized, or large business, you need to understand the benefits of integrating HR with marketing. Recruiting today amounts to partnering with diverse groups that span five generations.
It is no surprise that Laura’s career began in marketing before she launched Monarch Staffing in 2001. What began as a single office staffing agency has evolved to a full-service human resources provider operating in the five-county Philadelphia region and serving clients across the country.
We discussed with Laura the advantages and challenges electronic communication presented to her industry and how she successfully navigated the transition. Thus, living up to the company’s name. Laura said she chose the name Monarch because the hiring process creates a transition period for both the employer and job seeker.
Retention is as much a concern for employers as recruitment. Laura explained methods her company employs to help clients implement what she calls the white glove treatment to build lasting employer-employee relationships. Laura said the same philosophy in Joey Coleman’s “Never Lose a Customer Again” can be applied to human capital to boost employee retention.
ELH is Monarch’s mantra. It stands for Everyone Leaves Happy.
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HIGHLIGHTS 02:37 Technology’s impact on the recruiting and staffing business 04:12 Laura’s 30 second elevator pitch 05:27 The unofficial marketing gurus behind Monarch Staffing 07:30 Ebbing employee turnover through integrated marketing 09:00 Beyond recruiting: retention 12:53 Where applicant tracking systems fall short 18:09 How the candidate experience affects your image and brand 19:15 Gene’s major interview faux pas 21:30 Why nannies make great employees 24:20 The staffing underworld