Whitney Madueke is a lawyer, who was admitted as a Barrister in the High Court of Nigeria. But after studying law, she realized that law wasn’t her passion. What she really loved was fashion and beauty. So she packed up her bags and moved to New York to pursue her passion.
Making the transition wasn’t easy though – she’s had to work hard to create her brand, and there were times she even thought about giving up on her dream. But nothing could stop her determination as she overcame all the challenges of pursuing her dream.
Whitney is now a successful influencer on social media. She also does modeling, speaking, and has partnerships with some major fashion brands. She creates content on beauty and style, as well as tutorials for makeup, hair, and fashion.
“When you practice, you learn what works for your face, not what works for another person. So you’re not literally copying another person’s style or their face on yourself. You’re learning the skills while applying it so you know whether it enhances your own beauty.” - Whitney Madueke
In this episode, Whitney talks about her journey and challenges. She also shares her own experience, tips, and advice on becoming a fashion and beauty influencer. More importantly, she talks about what it takes to gain a following.
“Collaboration really helped, but also staying true to yourself. People do read fakeness, or you trying to be someone else. People grow and change in different ways, but I think there should always be that essence that doesn’t ever change... That really helps you grow a following.” - Whitney Madueke