Every performance is better when practiced beforehand and presenting is no different. We don’t do it for a multitude of “good” reasons, none of which abrogate the need to make the time and put in the effort. We have the time, we just need to allocate it. We are putting ourselves out there when we present, so don’t miss it, there is a lot on the line. We need to ensure we are a triumph rather than a joke. The way to do that is to practice beforehand. How do we do that, what are some best practices to help us?
We cannot start with the slides, which is what most people do when putting their presentation together. Instead, we need to design the whole presentation first. We need to start with the close. Yes, we need to plan how will we finish the talk. What is the one key message we want to get across to our listeners.
Getting the whole thing down to one key point is no easy task, but the mental effort to do so will pay big rewards when it comes to ensuring clarity and getting the talk’s structure correct. When we distill that one point, it becomes the beacon on the hill around which to arrange the preparation of the data and the flow of the talk.
We now design the sections of the talk. What are the key points we will make and what is the evidence we will marshal to sustain the argument in the time allotted to us. These should flow together nicely, like in a good novel. Each part leads seamlessly into the next.
We are also going to be introducing personal stories of our successes and failures and those from highly regarded experts, to flesh out the points we want to make. Stories are easy to understand and remember, so don’t make our audience work hard, give them the information in story form for maximum effect. So each section has some key point, supporting data, told in a story format.
Finally, we design the opening – how can we break through all the competition for the mind space of our audience. How can we grab their complete attention? How to get them away from those addictive mobile devices, hidden under the table? We need to design how we will us our voice at the start in particular. How much volume will we need to gain control of the room?
We should avoid reading the presentation. We are going to be aiming at talking to points on the slides or in bullets format in our text or recalled from memory. This is free form folks, no harness and no safety net, so it needs practice. What may sound great as text, can sound a bit stilted when spoken out loud. This is important, we must “voice” the presentation. We can’t just mentally run it through our mind, as a personal exercise.
Using a mirror, video camera or a coach are good ideas, to get feedback on how we are coming cross both visually and verbally. The coach may be a colleague, family member or a professional. If a colleague or a family member only ask for two pieces of feedback – “what am I doing that is good?” and “what can I do to make it better?”. Untrained coaches are quick to tell you everything that is wrong – in great mind numbing detail. They will kill your confidence early, so don’t allow that to happen, give them some guidance.
Every five minutes we need a change of tempo to keep our audience interested. We need to switch our energy or speed up or down. We need to hit or soften key words. These crescendos and lulls are not left to random chance, this is all preplanned for maximum effect. We need to hear it out aloud to understand how it will sound to our audience.
We can’t be too strong all the time or we will wear down our audience and lose them. Alternatively, if we are too soft, they are lured away by the internet and are soon gone from us.
There is no one there, but we must involve eye contact with all in our imaginary audience. We practice looking to the left, center or right, also close and far. We also need to practice the congruency of our gestures with our words. Match a powerful gesture with a point you want to drive home, to give it strength.
Expect to do a number of rehearsals, not just one. We need to a full rehearsal from start to finish, at least three times. Now if it is a thirty minute talk, the time soon adds up, so we have to plan for that. Separately, we also need to work particularly hard on just the opening and close. The first impression and last impression decide our impact.
Don’t forget to practice the Q&A. Remember, the audience can ask us anything, no matter how rude, off topic, irrelevant or impertinent, so we have to be ready to go. We can go from hero to zero quick smart, if we don’t practice answering difficult questions before we go live.
