The Mojo Radio Show EP 266: Essential Skills To Market Your Company Through Digital - Daniel Rowles

Daniel Rowles works on the client and agency side of digital marketing. A certified Google Squared trainer and lecturer, he works with both startups, and global brands like BBC, Sony, Tesco, Vodafone, Mercedes, L'Oreal and Warner Bros. David is the voice of the Digital Marketing Podcast, a top-ten business podcast in iTunes. Daniel has a practical approach to both the technical and business aspects of digital to make the best use of tools and technology.

When do people ask Daniel what he does, how does he like to reply?
Do many marketers not measure what they are doing so that no one knows that it actually isn't working?
How should a digital marketer really be scored?
What are the skills not being taught that a business leader should understand and learn about digital?
Does ego get in the way of leaders making changes to their marketing?
What's the latest in the content world in this cluttered competitive landscape?
Does Daniel believe voice is the next frontier?
What security issues should we be considering with voice?
Are we going to become even further removed from true self-awareness by living in a digital world?
Fake social accounts, what's the situation, and where is it going?
Where LinkedIn is, and where it is going?
Where are we failing to use LinkedIn?
Is LinkedIn still the best network for B2B?
What big traps do leaders fall into with LinkedIn?
Have Daniel's ideals of podcasting changed in the last year?
What's Daniel's philosophy on attention, focus, and discipline when working in digital?
How does Daniel describe a true digital culture?   LINKS   Daniel Rowles https://www.targetinternet.com   Stairway to Heaven with Heart (Live at Kennedy Center Honors) https://www.youtube.com/watch?v=LFxOaDeJmXk   Top 10 Cowbell songs of all time https://ultimateclassicrock.com/cowbell-songs/   The Mojo Radio Show website themojoradioshow.com   The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/   The Mojo Radio Show on Twitter https://twitter.com/tmrspod   The Mojo Radio Show Answering Machine 08 7200 6656 08 7200 MOJO   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”. Hunter S Thompson.