a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
75 - Crisis communications - with Scott Crockatt
Released: Mar 20, 2020
I don’t think anyone was quite prepared for the COVID-19 crisis we’re all facing right now.
Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit.
Today's episode is an encore episode first launched in March 2018. Although the examples shared are quite different in nature and scale (by a lot!) to the one we’re experiencing now, the principles and best practices shared here, still apply.
It’s my hope that the advice shared in this episode can help guide some organizations through this crisis.