On today's podcast we talk with social media expert Christy Murdock Edgar about the importance of content marketing and how it can help generate more leads for your business. Social media enables people to feel like they know you before they actually make contact, and this makes connecting with you even easier. After all, people do business with people - not companies. Christy shares some great tips and discusses the importance of a credible, good looking website as well as the benefits of having a blog, podcast, or video that you release regularly. She also shares the three (3) core content pieces you need to help drive traffic to your business.