Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization.
People are attracted to success. They are invigorated by what's hot, what's new, what's exciting, what's timeless, what's priceless.
So what do you do if you and your company have hit a rough patch? Do you just fake success? Mislead your prospects and customers?
Absolutely not. Instead, you take the excellent advice Michael provides in this important podcast episode.
