Episode 6 is the delayed climax of the video strategy process. Because once the entire campaign is planned, success all hinges on getting it to the right people. Without a strategic distribution plan, everything else is a waste.
Marketing and Strategy Guide Christy Smallwood walks us through the different platforms available for video and how to select the right outlet for our campaign. We discuss mistakes you should avoid and the importance of spreading content across multiple platforms.
Visit www.backroad-productions.com/06smallwood to watch the interview video.
