Even if you are the most novice of American History students, you are well versed in the story of the country's first president George Washington and the cherry tree.
The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new hatchet.
What happens next in the story reveals an underlying strategy you should apply to all of your marketing efforts.
Join Michael as he shares how the cherry tree story provides the perfect model of marketing brilliance.