Take it from Tony Yang, the high-flying VP of Marketing at Qordoba (the extraordinarily successful “Grammarly for Enterprise)! He researched accounting trade associations of every kind - studying how they operate, what they’re really looking for - to create affinity programs. He even gave their members free single-user accounts as a lead gen strategy. By sacrificing profit early, they raked in more than they ever thought possible later. Tune into this podcast to hear it all! Your bottom line will thank you!