After giving birth to her second child in 2011, Jill Bigelow was frustrated that her hospital’s solution for her pelvic discomfort was ice in a rubber glove, gauze underwear and pain medication. After scouring both the medical and maternity markets, Bigelow was surprised to discover there was no singular product that truly addressed all her physical ailments as a new mom. With her entrepreneurial spirit, she set out to design a product for modern mamas that helped them heal their bodies from the physical damage of pregnancy and childbirth. In 2013, her prototype was classified by the FDA and in 2014, she celebrated the launch of her company PELV-ICE™ and its first medical device of many, the Mama Strut™.
In this episode of DeviceAlliance’s Medtech Radio, we speak with the Founder of PELV-ICE LLC, Jill Bigelow. Join us as we discuss her journey as a medtech founder and how she identified a huge gap in women’s health care, the importance of marketing/brand awareness, and lessons learned through her entrepreneurial challenges.
