Food conjures up feeling and emotion and this can add an element of magic to your recipes. Priya talks about tapping into history to bring food to life in a new way! - Modernize recipes passed down from previous generations. - Think back to childhood. What foods lit you up as a kid? - Pay close attention to what people are saying about the food you make and create based on that. - Break SEO rules a bit and actually talk about the story behind the recipe. - Create memories for others with your food!