Communication is ALWAYS one of the requirements for success in practice, business and life.
During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance.
You'll find three very unique groups that you'll need to be speaking to with unique narratives for each.
On today's episode of Life By Design For Chiropractors we cover how to communicate during a crisis.
What we covered
The two fundamental starting points for every conversation during a crisis, but also when times are more chill. How to communicate to staff. What do they need to hear? How should it be said? How to bring them into the decision making process and allow them to regain a sense of control. The narrative for your existing patients. What to say in order to make them feel safe, position your care properly and avoid the one question you dread hearing from them! What should you be saying to your leads and prospects? What should you not be saying?