What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often...it comes down to this...marketing and sales.
Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to master. How does an entrepreneur find that time?
One of the shortcuts is being able to learn complex concepts through the use of simple thought models...and that's just what we're going to do today, as we introduce the principle of pain and pleasure in marketing.
Join Michael as he describes the two quintessential elements of all sales transactions and how you can use this knowledge to dramatically boost your revenues.
