Marcy Massura, the CEO of MM & Company. discusses client dishonesty, Wikipedia, PR super powers and how they are misused and inherent ethical biases in the social media infrastructure.
Specifically she addresses:
What to do when a client asks you to launch a product they plan to immediately discontinue? The ethics of Wikipedia editing Why the increasing power of PR means we need to more aggressively scrutinize client motivations Is our private communication infrastructure creating an inherently unethical playing field