Imperfectly Ambitious
012. Boss Mom Dana Malstaff is Simplifying Online Marketing and Content Creation
If you have an idea that keeps brewing in the back of your mind, but don’t know how to vet it, or get connected to the people you want to serve in the online space, this episode will be a little gold nugget for you.
In our chat, Dana breaks down how to release pressure to create more and more content as you are creating your business, and focus on giving your opinions instead. Repeating your opinions will make you memorable, and quotable. It’s about repetition of an idea, not different content all of the time. Be consistently repeating yourself!
Think about the message you want to give in a way to condense it down to become quotable. That should be the goal. This is a good way to start because it forces you to focus on what your belief system is, and what you would want people to quote you on. Do this instead of brainstorming new content all of the time.
We talk about how to break down a big idea - what to start with, and what to not bother with.
Dana is the queen of Facebook groups, and we talk about how to leverage FB Groups that are already out there, and use them like market research. She breaks down an easy 30 day plan to follow, that will save you so much time.
Dana started the Boss Mom Facebook group, which now is about $50k members strong! The group is about having a space to find your identity and to give yourself permission to want to have a career and a family at the same time, while being around a community of supportive women who want the same thing. You can love both, and one doesn’t have to take away from the other.
Grab a notebook, or the notes section of your phone for this one. There are so many great takeaways, and steps to take today to help you get traction on that thing you’ve been thinking about, but don’t know how to get connected, or where you should be focusing. Let's get to it!
https://www.facebook.com/groups/960492677336904/
https://www.instagram.com/danamalstaff/