The most common question I get is “Can you help me create a dialed-in elevator pitch?”
That’s because at the first mention of “messaging,” people often think we’re talking about wordsmithing.
Yes, clear, connected messaging is important for people to understand the impact of your work and know if it’s for them.
But that’s not your primary job. (You can hire a copywriter for that, wink wink.) Your primary job is to be the Messenger and deliver the message.
Have you ever gotten hung up on wordsmithing something? Let me know in the comments over on Instagram.