David and Stefanie discuss why disaster response, and a 4-part model to talk about the full lifecycle of disaster response: mitigation, preparedness, response, and recovery. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more