In this episode, we're talking about one of the hardest pages on your website to write copy for: You guessed it, it’s your About Page. This episode breaks down the elements of a great about page, writing a hook-worthy headline, how to organize your about page, how much of your backstory to include, what qualifications to mention and what to leave out, and how to make sure that you weave your personality into it in a really genuine way. Ready to make over your About Page copy? Dive on in.