Entrepreneurs are natural creators and innovators, so it’s not surprising that the ultimate goal of many entrepreneurs is to create, grow and then sell a brand so they can move onto the next new idea. But regardless of whether selling your brand is a goal of yours, there will be times in business when you will need to cull and prune back your offerings in order for you to grow again.
If the isolation and extra thinking time that’s accompanied Covid-19 has gifted you clarity and you’re ready to prune an offering or even an entire brand, this episode is for you. I share the advantages and disadvantages of selling a brand verses just closing the brand down.
