Upending a Successful Business to Follow Your Passion? That’s NUTS! Or IS it?
It’s time for another edition of the 4 AM Report ⏰ ⏰ ⏰ – our micro podcast bringing you valuable conversations with smart people on the marketing dilemmas keeping them up at night. 😱 😱 😱
Today’s guest is Sandra D’Souza, Founder and Managing Director of Sandstone Solutions Group.
As an experienced business professional with over 20 years’ experience in senior finance and recruitment roles, Sandra shifted the focus of her very successful business – going from a comfortable money-making space, into new uncharted waters! 🌊 🌊 🌊
Very BRAVE! 👏 👏 👏
That said, it’s not surprising that what keeps her up at night is breaking into a new audience segment and making those solid connections we all strive for in order to grow. 🌱🌱🌱
We talk about upending your tried and true business networks, what it’s like to feel like a “newbie” while dipping your toes into a new sector, and what it’s like to start again from scratch (sort of).
Settle in, press play, and be prepared to hear about one marketer’s deep dark nightmares! 😬
About Sandra D'Souza
Sandra D’Souza is the Founder and Managing Director of Sandstone Solutions Group and The Make Good Project. Sandstone Solutions Group is a boutique search firm dedicated to providing executive search and interim management solutions to companies across all sectors. We help progressive, growth-oriented companies recruit the team they need to get to the next level. Through The Make Good Project, we help forward thinking Non-Profits and Social Enterprises streamline their staffing and operations to help them be as profitable and efficient as possible so they can continue to do good things in the world.