Many lessons have emerged from Caren's 12-year journey in food blogging. Learn important insights from someone who learned the important stuff the hard (and long) way: - FIND YOUR NICHE. - Work on the technical parts of the job. - Rich content is key. - Don't discount your old content. - Be authentic and sincere in everything you produce. - Caren gives GREAT advice for managing the ups and downs that come with the food blogging territory.