Not only have they cut out the middle man to bring laundry and dishwasher tablets directly to consumers (through the letterbox) but smol have also embraced kindness to bring eco-friendly detergents that do their job well and are kind to the planet – this includes chemical content and packaging too. Listen in as we explore the journey of Paula, and her business partner Nick, to create a brand that has been wildly successful since its launch even though they started with just the two of them doing everything.