#111 – Why Your Message Must Have a Platform to Be Heard

Now, more than ever, you need to grow your personal brand. If you want to stand out from your competition in your niche, attract new clients, and build a thriving business, it’s important to create a powerful, thriving personal brand.

Your personal brand is one of your biggest assets when it comes to building your business online. Your personal brand can take your business to places you never thought possible.

Unfortunately, most business owners don’t know how to build a personal brand. They feel fuzzy on exactly what steps to take and what’s involved in creating a brand around themselves.

First things first. Let me be clear here…

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

A personal brand is much bigger and all-encompassing. It’s about who you are and what you do.

Your personal brand is how you present yourself, both online and offline, to your ideal audience.

Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person. Your personal brand is your secret sauce – the thing that sets you apart from everyone else. It’s what makes you unique. It’s about what you bring to the table, the value that you offer. It involves the specific ways that you solve people’s deepest pain points and biggest frustrations.

People are already talking about you online. You have the means and opportunity to be in control of the process.

You do this by starting and committing to your core piece of consistent content. Ask yourself—

Am I a blogger?

Am I a podcaster?

Or…

Is video your thing?

Choose one. Commit to it. Commit to a consistent schedule. Once a week is best. If that’s too intimidating, publish no less than monthly.

It will be uncomfortable at first. It will feel weird. It won’t be perfect. But your core piece of content whether blog, podcast, or video is the center of everything making all other content easier to produce. The collection of your content (your messages to your followers) create and build relationships and shapes your personal brand.

Enjoy!

I’d love to hear from you. Email me at podcast@gaylascrivener.com. Send me the link to your core piece of consistent content. If you haven’t started, email me what you’d like to start.