Is TikTok the Next Big Thing? w/ Taylor Loren of Later

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Her Life By Design

Is TikTok the Next Big Thing? w/ Taylor Loren of Later

Released: May 27, 2020

Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.

Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor’s unique perspective on what the industry will look like in the coming months.

[6:32] What is TikTok?

[9:54] The virality factor of TikTok

[14:19] How trolls can help you go viral

[16:49] Using hashtags on TikTok

[19:03] Leveraging trends on TikTok

[22:53] Niching down on TikTok

[24:24] Tips to boost views on TikTok

[25:51] Will TikTok stay around long term?

[28:41] Influencer marketing with TikTok

[32:51] How will the influencer marketing industry be impacted by the COVID crisis?

[37:32] Influencer marketing during the COVID crisis

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