The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of Digital - Earned and Owned, and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now.
