After listening to the discussion about how to use keywords and key phrases in your book description, what's the first step you're going to take toward optimization? This week H. Claire Taylor is joined by Monica Leonelle be sure to check out her series The Productive Novelist. H. Claire Taylor is still offering a 20% discount on her story alignment course when you use the code SMBS. This week’s Super Charger Story Course Winner is Christopher Wills. Thank you to our featured Patrons - The Cordova Vector, The Thing Speaks for Itself, and Kick Author Overwhelm to The Curb. The Top Tips of the week include what words you should be adding to your blurb, what new feature IngramSpark is offering, and how to successfully enter into a collaboration. The 5 News stories that matter most to indies this week include what genre is rising in sales, why Internet Archive is facing some serious trouble, what four types of books are we seeing a surge in, how to use Kobo’s cost-per-click to distribute your book, and how author RJ Blain upped her typical sales by over $30,000 in less than one month. Question of the Week: After reading about how to use keywords and key phrases in your book description, what's the first step you're going to take toward optimization?