Take a listen to Craig McDonald, Chief Business Officer of Trustly and George as they discuss how Trustly makes its proposition possible. While Trustly is ramping up its U.S. presence, it does have timing on its side. In this pandemic-constrained age, merchants will be looking for lower cost payments and certainty. Trustly appears to have attributes to meet those concerns.
In our payments education and payments consulting work, we frequently discuss payments “rails” - the networks and systems that move money either between banks in the open lop payments model or within a single operator’s closed loop network. Think cards, wires, and ACH when you hear “open loop.” Think PayPal when you hear “closed loop.”
Each set of rails connects to an account of some kind. And has to present itself to the end user to make payment initiation easy.
We know how to write a check and understand how a wire is initiated. We all know how to initiate a card transaction at both the physical point of sale and online. There’s another important system that most of use all the time if we’re employed. If we actually use it to send a payment, we might know what it’s really called. That, of course, is the automated clearing house, the ACH system.
The ACH has incredible attributes. Almost every financial institution connects to it so the network effect is huge. And, for the financial institutions that use it, it’s very inexpensive. It can be used to both credit or debit an account.
But it has some big shortcomings, too. It runs in batch, overnight and a couple of times during the day. It is not a real time payment. There is no authorization. And when a debit transaction is initiated, the system has no way of knowing if there are funds in the account to be debited.
A number of companies have come and gone over the years who have tried to take advantage of its cost and ubiquity but have been unable to overcome competition from cards, especially debit cards, or the challenges of fraud and security.
But more modern tools are available today from both the technology and the rules/regulations angles that make the ability to pay a merchant from one’s own bank account, certain for both parties, possible.
That’s the topic of this Payments on Fire® episode. Trustly has combined broad connectivity into the ACH system with machine learning to effectively guarantee payments to merchants at a lower cost than debit cards. It’s a fascinating example of how new tech can broaden the utility of a system that is decades old.