Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services.
As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs.
These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place.
But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited.
Join Michael as he shares a key insight into achieving breakout sales.