How many social media posts, blog articles, white papers...and yes...podcasts like this one...tease you into learning the latest marketing tricks?
We do it by using phrases like: The Ultimate Hack...the Greatest Secret...The Top Insight...The Best Ever Marketing Tool...The Just Add Water, Miracle Grow Solution...and of course, the classic...the Secret Trick To Success.
And, the reason why we create these things, folks...is because it's exactly what the people want.
You business people, you crazy entrepreneurs, you're always looking for the shortcut...the big hack when it comes to your marketing.
But, it's the wrong approach.
Join Michael as he explains why "tricks are for kids...not marketing" and as he describes what you should be doing instead.