Trying to persuade your customers to choose the more expensive option, so you can make more money is a sham. It's unethical and will ultimately come back to kick you in the caboose. Trying to persuade your customers to choose the more expensive option because you believe it will better help them achieve their dreams is ethical selling. Your customers' needs always have to come first. It's up to you to create an upgrade that will benefit both you and your customers.
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