In this episode, I’m going to be sharing my thoughts on how to build your brand online as a freelancer. So what is branding? Personally, I used to think it was just all about graphic design, you know, having a snazzy logo and some pretty colours and fonts on your website. But it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it: ‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.’
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