Eric Carlson is the Co-Founder of 10XFactory, an exclusive entrepreneurship community with 1,000+ members worldwide. He is also the founder of One Cup Media, a high powered agency whose successes include the fastest-growing subscription box ever on CrateJoy, the fastest-growing direct to consumer golf brands in the US, and one of the fastest-growing functional beverage brands in the world. Prior to these achievements, he managed over $100m in advertising. Responsible for and generated ROI on budgets as large as $4m/mo via the internet, radio and TV marketing specializing in SaaS, communities and e-commerce. He also worked for the largest privately-held financial newsletter in the world, Agora Inc, and was the Chief Marketing Officer for a private equity fund for 6 years before founding his own companies.
In this episode, we talked about his transition working in a marketing firm, learning e-commerce to successful digital marketer, co-founder of 10XFactory and Sweatpants Agency. He also cites some companies that he helped to successfully grow, tips as a marketer, and applying contrarian marketing thought.
Quotes:
“Always know that you're in control of your own destiny.” “Time is probably the most valuable asset.” “There are so many blocks in your life. I've had the moments where I've made over $100,000 and I've had moments where I lost $15,000”
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