Eric Carlson is the Co-Founder of 10XFactory, an exclusive entrepreneurship community with 1,000+ members worldwide. He is also the founder of One Cup Media, a high powered agency whose successes include the fastest-growing subscription box ever on CrateJoy, the fastest-growing direct to consumer golf brands in the US, and one of the fastest-growing functional beverage brands in the world. Prior to these achievements, he managed over $100m in advertising. Responsible for and generated ROI on budgets as large as $4m/mo via the internet, radio and TV marketing specializing in SaaS, communities and e-commerce. He also worked for the largest privately-held financial newsletter in the world, Agora Inc, and was the Chief Marketing Officer for a private equity fund for 6 years before founding his own companies.
In this episode, we talked about his transition working in a marketing firm, learning e-commerce to successful digital marketer, co-founder of 10XFactory and Sweatpants Agency. He also cites some companies that he helped to successfully grow, tips as a marketer, and applying contrarian marketing thought.
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