In this episode, Craig and I Discuss:
- The 2019 GWA Industry Benchmark Survey
- Overview of respondents and how that might impact the data (size, years in business)
- The value of benchmarking data for operators trying to get a sense of how to model out a coworking pro forma
- How might our view of this data be impacted by COVID-19?
- How might product mixes shift going forward vs. what we see in the survey results?
- Membership tenure by product type (coworking, dedicated desk, office)
- What the data says about marketing tactics and the relative effectiveness
For the full show notes Click Here
