In this episode of the Startup Selling Podcast, I interviewed Latane Conant.
Latané was instrumental in aligning sales and marketing in her previous position as CMO of Appirio, resulting in 5x more effective field marketing programs and a 300% increase in inbound leads.
Now as the Chief Market Officer of 6sense, Latané empowers revenue teams to compete and win in the age of account-based buying through 6sense’s solution — allowing them to uncover, prioritize, and engage with demand by uniting one common, AI-powered platform.
This allows them to know everything they need to know and do anything they need to do, ultimately generating 40% more opportunities, closing deals 2x faster, and winning 2x more often.
Some of the topics that Latane and I discussed in this episode are:
Links & Resources
Rapid Adoption. Immediate Impact: 6sense.com
Latane on Linkedin: www.linkedin.com/in/latane-conant
Manifesto for the Future of B2B Customer Engagement:
SV Academy: sv.academy
[book] White Fragility: Why It's So Hard for White People to Talk About Racism www.amazon.com/White-Fragility-People-About-Racism/dp/0807047414
[assessment] Impact of Unconscious Bias
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