Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
--Blurb:Author: Laurie Clark
Title: Cinderman
A woman haunted by her past. A man haunted by his gift. A demon determined to have his fun.
Ryder has the power to send souls to heaven, whether they deserve it or not. As a sin eater, he can send them to a peaceful eternal rest, as long as they can pay him – an arrangement he has become increasingly uncomfortable with. When sadistic Isaiah Borden hires him to use his talents, Ryder finally draws the line. Or at least he tries to.
Ashley has been living with depression and pain for over a decade, ever since the night Borden violently killed her sister. With Borden's death she thinks she might find some peace. But it is only the beginning of an all new level of hell.
The Cinderman, like Ryder, is a sin eater. He could send souls to a peaceful, eternal rest, but as a demon he can’t resist sending innocent souls to eternal damnation – just like he can’t resist innocent yet tormented Ashley.
It is up to Ashley and Ryder to stop the Cinderman – but they have to defeat their own demons first.
--Abigail's Targeted Tip:
Whenever possible, use two (or fewer) character POVs in your blurb. Oftentimes foils make great candidates for blurb pairings.
Refresher:
“In literature, a foil is a character that has characteristics that oppose another character, usually the protagonist. The foil character may be completely opposite to the protagonist, or very similar with one key difference. The foil character is used to highlight some particular quality or qualities of the main character.”
--Other Stuff:
Visit www.storyonthespot.live to check out Jim’s awesome storytelling experiment!
Want to submit your own blurb for consideration? Fill out the form at www.bestpageforward.net/podcast or send an email to BlurbsSellBooks@gmail.com
