Zoe Kiff, founder of Honest Riders, is well known for her gorgeous clothing designs, but at the core of Honest Riders is something even greater - and that's the drive to be sustainable.
In fact, Zoe is so committed to this that it's in every aspect of what she does, from the organic cotton used to make her clothing to the Fair Wear factories used, ensuring every horse care item is cruelty free to the way she packages parcels. Zoe has learnt (and shares) a huge amount sustainability through her social media - and not just in relation to Honest Riders. In relation to everything... enter the Sustainability Challenge.
In this episode we talk about why it's important to be sustainable but also the Sustainability Challenge (which launches on 1/7/20) which encourages people to ditch, switch and commit to six small changes around the home, yard and beyond. Not only does this challenge help to inspire and unite, but what I always admire about Zoe is how there's no guilt tripping involved. There's resources and information, and also the desire to help people make small and practical changes to make a big impact.
Now, who's googling bamboo toothbrushes?
