Bob Burg shares how a subtle shift in focus is not only a more fulfilling way of conducting business but the most financially profitable way as well. For 30 years he’s helped teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on endless referrals. The author of many books on sales, marketing and influence, his book The Go-Giver has sold almost 1 million copies. In the Go-Giver Series Bob explains that the amount of money one makes is directly proportional to how many people they serve. When people ask Bob what he does, how does he like to reply? Why is it so hard for people to execute the Go Giver plan? Bob explains the sweet spot between a go giver and the go getter. Should we start with the mission for the company or the individual? At the age of 35 Bob realised he had some character traits that did not serve him. What were the traits? One trait Bob had to work on was gratitude. How does Bob do it today? How does Bob compartmentalise OCD in the middle of a keynote? The baseball professional hitter is different to a hitter at bat. Why their identity is different. The greatest compliment the great Og Mandino could say to Bob as a man. Bob has sold almost a million copies of the Go Giver….why? What would Bob write as the 6th Law of Stratospheric Success? Bob gives us a pondering he's not written about or spoken publicly about that can add profound value. How does Bob reframe sales for those who do not like it? LINKS Bob Burg website https://burg.com Bob Burg book www.TheGoGiver.com The International OCD Foundation https://iocdf.org The Mojo Radio Show Patreon page https://www.patreon.com/themojoradioshowpodcast Top 10 Cowbell songs of all time https://ultimateclassicrock.com/cowbell-songs/ The Mojo Radio Show website themojoradioshow.com The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/ The Mojo Radio Show on Twitter https://twitter.com/tmrspod The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.