In this week’s podcast, Alexander Phillips and Josh Phegan talk about the cycle - lower volumes lead to agents panicking and competing on fee. When you compete on fee, you force down the industry. The best agents realise you need to hold or increase fee in lower volume markets, and instead compete on value - on what they do for the customer. There can only be one agent in every market that is the cheapest, so how are you planning on competing? Value.
