In this episode of Brand Plus Brand, Julie shares her thoughts and advice on one of the most common questions she gets asked about licensing: When to ask for fees vs. royalties, and How do I know how much to charge? Julie walks you through the formula she learned to use over 20 years ago when she began her licensing career at Nickelodeon. She also discussed how licensing deal making has changed over years, and provides advice and encouragement that will help you decide what deal terms are best for you. For even more information on how to negotiate licensing partnerships, you can buy Julie's online licensing class Brand Plus Brand.
