In this episode we learn from Lisa Bodell and they talk about how to use your book as a platform.
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Lisa Bodell is an author, speaker and the founder and CEO of futurethink, a company which enables organizations to kill complexity, create space for innovation, and get to the work that matters. As a globally recognized innovation leader and futurist, she is the author of 'Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters'; and 'Kill the Company: End the Status Quo, Start an Innovation Revolution', which was named one of the Best Business Books of 2012 by booz&co. Lisa has also contributed her expertise to a wide variety of media, including Fast Company, WIRED, The New York Times, Inc., Forbes, Harvard Business Review, FOX News, and CNN.
In this episode, we cover:
Finding the key themes for your book
The role of the co-author
Your book as a platform
Resources:
Official Website - https://futurethink.com/about-us/
Lisa Bodell on Amazon
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The post CL270: James Taylor interviews Lisa Bodell and they talk about how to use your book as a platform at https://www.jamestaylor.me/james-taylor-interviews-lisa-bodell-and-they-talk-about-how-to-use-your-book-as-a-platform-cl270/
