When it comes to marketing, business owners are always looking to build a better mouse trap.
They think, "If only we can discover the perfect cheese to attract our whiskered little prospects...then we'll get 'em...snap!"
The problem with that is...of course...who in the world wants to be that mouse? No one likes to get trapped by marketers.
The truth is, no one ever enjoys getting sold. No one wants to get a measly piece of cheese in exchange for having a horrible pain in the neck...or getting stuck with something they really didn't want.
Fortunately, there is a much better way to market for your product and service launches. It's a proven strategy that will boost your revenues, while putting smiles on the mice.
Join Michael as he shares how to build a better marketing mousetrap.
