Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
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Here are this episode’s read-along selections:
Author: Caroline Muntjewerf
Title: Bel Amour
New love makes her feel uncertain. Buying her dream home makes her a target for murder. Can she silence the ghosts of the past and find love for the future?
When Kate Jennings arrives in Memphis from London to expand her business, falling in love with an upcoming Country Music star was the last thing on her mind. On top of that, her newly purchased home harbours ghosts. Literally. She could not have foreseen that acquiring this property would involve a 22 year old cold case murder. With the help of her cousin she starts investigating to silence the ghosts of the past for good, but the murderer's son is on a mission to silence her. But when she witnesses her new love passionately kissing another woman, Kate seriously starts to doubt if her latest venture on the other side of the Atlantic, was a clever move. In an impulse she rushes to the airport and, broken-hearted, flies back to London where fate follows her …
If you like inherited secrets, unforeseen love, self-reliant women, then you’ll surely love Caroline Muntjewerf’s novel Bel Amour.
Spice up your blurbs with a few well-placed idioms.
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