How to find clients using Facebook is a question I get a lot from my mom coaching mentoring clients. While it's simple to design a marketing strategy based on showing up on Facebook a few times a day - because, let's be honest, you're probably showing up there everyday anyway - it can get confusing deciphering the difference between Facebook page, Facebook group, what to get first, what to post in each and how it all works together to connect you with new clients.
Leaning on my 4x1 Mom Marketing Method (otherwise known as MMM, MMM, Good) I'm a stickler for choosing only ONE social media platform to home in on. Because it's easy to spread yourself too thin by showing up on all the social medias. So choose one and if you're coaching go with Facebook.
Keep Instagram for fun, LinkedIn for more corporate connecting but Facebook is where it's at to find communities that can you really showcase your ability and passion to support moms in your chosen mom coaching niche.
Once I realized that Facebook is my one and only I wanted to get clarity on how to best devote my time spent on their so I can grow my coaching biz in an efficient, sustainable, non-time-sucking way. I signed up for some ecourses, hired a consultant and now I consider myself a bit of an expert if I do say so myself. And today I'm passing on these gleanings to you.